Marketing Specialist
What the work is
Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Collects and analyses data to research potential demand and market characteristics for new goods and services
- Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
- Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling and distribution channels
- May develop strategies to ensure the visibility of a brand and maintain the brand's identity
Try it
A simulation and a case study from this kind of work, set in the small marketing team of a fictional online and in-store plant nursery. They are fictional.
The kind of days you could have
Good days
- A post you wrote gets customers talking and the shelves empty by Saturday
- A number on a report finally explains why customers behave the way they do
- A campaign idea from the whole team comes together and works
Hard days
- The data says one thing, the boss believes another and you are in the middle
- A post gets attention for the wrong reason and you have to respond fast
- A flood of notifications that never really stops, even after hours
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 221534, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.