Content Creator (Marketing)
What the work is
Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
- Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
- Monitors and analyses social media and website performance metrics to track engagement and target content
- Manages, schedules and monitors multiple social media accounts
- Maintains and enhances website content for external and internal audiences
- May collaborate with social media influencers to develop content and increase brand reach
Try it
A simulation and a case study from this kind of work, set in the small marketing team of a fictional online and in-store plant nursery. They are fictional.
The kind of days you could have
Good days
- A post you wrote gets customers talking and the shelves empty by Saturday
- A number on a report finally explains why customers behave the way they do
- A campaign idea from the whole team comes together and works
Hard days
- The data says one thing, the boss believes another and you are in the middle
- A post gets attention for the wrong reason and you have to respond fast
- A flood of notifications that never really stops, even after hours
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 221531, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.