Digital Marketing Analyst
What the work is
Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics
Try it
A simulation and a case study from this kind of work, set in the small marketing team of a fictional online and in-store plant nursery. They are fictional.
The kind of days you could have
Good days
- A post you wrote gets customers talking and the shelves empty by Saturday
- A number on a report finally explains why customers behave the way they do
- A campaign idea from the whole team comes together and works
Hard days
- The data says one thing, the boss believes another and you are in the middle
- A post gets attention for the wrong reason and you have to respond fast
- A flood of notifications that never really stops, even after hours
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 221532, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.