Market Research Analyst
What the work is
Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Collects and analyses data regarding consumer patterns and preferences
- Interprets and predicts consumer trends
- Researches potential demand and market characteristics for new goods and services
- Contributes to the preparation and execution of marketing objectives, policies and programs
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Advises on all elements of marketing, such as product mix, pricing, promotion and distribution
Try it
A simulation and a case study from this kind of work, set in the small marketing team of a fictional online and in-store plant nursery. They are fictional.
The kind of days you could have
Good days
- A post you wrote gets customers talking and the shelves empty by Saturday
- A number on a report finally explains why customers behave the way they do
- A campaign idea from the whole team comes together and works
Hard days
- The data says one thing, the boss believes another and you are in the middle
- A post gets attention for the wrong reason and you have to respond fast
- A flood of notifications that never really stops, even after hours
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 221533, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.