Wholesaler
What the work is
Plans, organises, directs, controls and coordinates the operations of a wholesale trading establishment.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Develops and implements strategies to achieve sales targets and increase market share
- Monitors market trends and competitor activity to identify opportunities and threats
- Determines pricing and discount structures for products
- Oversees the selection and purchase of stock to ensure adequate inventory levels
- Maintains supplier relationships and negotiates contracts
- Develops and implements marketing and promotional activities to increase sales
- Manages the storage and distribution of goods to customers
- Prepares and presents reports on sales, financial performance and market trends to senior management
Try it
A simulation and a case study from this kind of work, set in a small fictional company that imports ceramic homewares and sells them to shops around the country. They are fictional.
The kind of days you could have
Good days
- A container you ordered months ago arrives on time and every box is intact
- A shop owner reorders the product you took a chance on
- You find a new supplier whose samples are better than anything you have seen
Hard days
- A shipment stuck at the port with paperwork that does not match
- The currency moves and the price you quoted is suddenly too low
- Waiting for samples to arrive while a customer waits for you to commit
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 133132, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.