Visual Merchandiser
What the work is
Plans and installs internal, window and fixed displays to show goods to their best advantage.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Designs and creates visual displays to optimise product visibility and overall customer engagement
- Collaborates with marketing and sales teams to develop display concepts
- Selects and arranges props, lighting and signage to enhance displays
- Installs and maintains displays, ensuring they are visually appealing and in line with brand guidelines
- Conducts market research to stay updated on current trends and competitor displays
- Trains and guides store staff on maintaining and updating displays
- May use digital systems (planograms) and 3D models to develop and install visual displays
Try it
A simulation and a case study from this kind of work, set in a home and garden expo, a call centre desk and a shop window display for a fictional kitchenware brand. They are fictional.
The kind of days you could have
Good days
- A crowd gathers around your demonstration and someone says that is exactly what they needed
- A window display you built draws people in from across the street
- A phone call that ends with the other person laughing and thanking you for being straight
Hard days
- Saying the same pitch for the fortieth time to people who walk past without looking
- A call where someone hangs up as soon as you say hello
- Being asked to say something about the product that you know is not quite true
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 619135, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.