Brands, services, platforms and people
Try It by Career Calling

Marketing Assistant

Sales WorkersUsually a certificate or some on-the-job experience

What the work is

Supports campaigns and undertakes marketing-related administrative duties under the direction of Marketing Managers, marketing executives and/or Marketing Specialists.

Would you enjoy the work?

These are the main tasks in the official description. Mark how each one sounds to you.

  • Creates, collates and distributes marketing material
  • Supports the marketing team in executing marketing strategies and campaigns
  • Supports market research studies, opinion surveys and needs assessments
  • Performs data entry and analysis
  • Monitors and reports on key metrics
  • Assists with social media to market products

Try it

A simulation and a case study from this kind of work, set in a home and garden expo, a call centre desk and a shop window display for a fictional kitchenware brand. They are fictional.

The kind of days you could have

Good days

  • A crowd gathers around your demonstration and someone says that is exactly what they needed
  • A window display you built draws people in from across the street
  • A phone call that ends with the other person laughing and thanking you for being straight

Hard days

  • Saying the same pitch for the fortieth time to people who walk past without looking
  • A call where someone hangs up as soon as you say hello
  • Being asked to say something about the product that you know is not quite true

Written by Career Calling as a general guide. Real roles vary by employer and place.

Work a mission

Step into a simulated workplace in this field, with a brief from your manager.

Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 619131, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.