Real Estate Agency Principal
What the work is
Manages the overall activities of a real estate agency.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Develops and implements business strategies, budgets, policies and procedures for the agency
- Oversees day-to-day operations, including property sales, leasing and property management
- Manages and supervises Real Estate Agents and support staff
- Establishes and maintains client relationships, including property owners, buyers and tenants
- Sets sales targets and monitors performance
- Prepares and presents reports to stakeholders, including property owners and governing bodies
- Negotiates and finalises contracts and agreements with clients and other parties
Try it
A simulation and a case study from this kind of work, set in a fictional independent real estate agency in a growing coastal town, led by its licensed principal. They are fictional.
The kind of days you could have
Good days
- A family gets the keys to the first home they have ever owned, and cries on the doorstep
- A young agent you mentored lists a hard property by being honest about it
- An owner tells you the agency treated their house like their own
Hard days
- A seller who wants you to promise something no honest agent can
- A rule you must enforce on an agent who brings in the most business
- Weekends, evenings and phone calls that never really stop
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 171431, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.