Copywriter
What the work is
Designs and composes written material to advertise products and services.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
- Conducts research on the product, service or topic at hand, as well as the target audience
- Presents and pitches copy ideas to clients
- Proofreads and edits copy for accuracy and brand guidelines
- Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design
Try it
A simulation and a case study from this kind of work, set in a small regional newsroom that publishes online and in print. They are fictional.
The kind of days you could have
Good days
- A story you chased for weeks finally runs and something changes because of it
- A reader stops you in the street to say your article explained what was happening
- A quiet source trusts you enough to tell you what really happened
Hard days
- A story is wrong by a detail and you have to correct it in public
- You knock on the door of someone who is having the worst week of their life
- A deadline in an hour and a key person who has stopped returning calls
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 231331, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.