Advertising Specialist
What the work is
Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Plans, develops and organises advertising policies and campaigns to support sales objectives
- Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
- Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints
Try it
A simulation and a case study from this kind of work, set in a small advertising agency, three days before a big campaign goes live. They are fictional.
The kind of days you could have
Good days
- A big idea from a rough sketch becomes a campaign you see on a billboard
- A client who was nervous about the concept says it is exactly right
- A team that works late laughs together when the launch goes smoothly
Hard days
- A client changes the headline on the last afternoon before launch
- A shoot runs over time and the budget is stretched thin
- You love an idea the client simply does not get, and it has to go
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 221131, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.