Sales and Marketing Manager
What the work is
Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
- Directs and evaluates marketing strategies
- Establishes distribution networks for products and services, and initiates market research studies
- Establishes organisational policies and procedures in relation to sales and marketing
- Conducts regular data analysis and measures campaign performance against predefined metrics
- Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
- Assesses the marketing potential of new and existing store locations
- Determines price schedules and discount rates
Try it
A simulation and a case study from this kind of work, set in the marketing and sales team of a fictional regional furniture retailer with six stores. They are fictional.
The kind of days you could have
Good days
- A campaign you backed on a hunch fills the stores and the phones start ringing
- A big customer agrees to a deal because you listened to what they actually needed
- A junior team member's idea becomes the best thing in the whole season's catalogue
Hard days
- A launch day when a promotion goes out with a mistake in it
- Sales targets that were set before anyone knew what the market would do
- Choosing which good idea to drop because the budget only stretches so far
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 112133, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.