Advertising Manager
What the work is
Plans, organises, directs, controls and coordinates advertising activities within an organisation.
Would you enjoy the work?
These are the main tasks in the official description. Mark how each one sounds to you.
- Leads a team of Advertising Specialists
- Determines the nature of advertising required and the style of presentation
- Selects and manages resources needed to complete advertising projects
- Allocates assignments and appraises work for publication
- Manages the ongoing review of advertising staff, resources and content
- May select and liaise with advertising agencies
Try it
A simulation and a case study from this kind of work, set in the marketing and sales team of a fictional regional furniture retailer with six stores. They are fictional.
The kind of days you could have
Good days
- A campaign you backed on a hunch fills the stores and the phones start ringing
- A big customer agrees to a deal because you listened to what they actually needed
- A junior team member's idea becomes the best thing in the whole season's catalogue
Hard days
- A launch day when a promotion goes out with a mistake in it
- Sales targets that were set before anyone knew what the market would do
- Choosing which good idea to drop because the budget only stretches so far
Written by Career Calling as a general guide. Real roles vary by employer and place.
Work a mission
Step into a simulated workplace in this field, with a brief from your manager.
Description and tasks: Australian Bureau of Statistics, Occupation Standard Classification for Australia, 2024, Version 1.0 (opens another site), occupation 112131, used under a Creative Commons Attribution 4.0 licence. The skill guide above is our plain English summary.