Plan and install the spring window and front feature

You are a visual merchandising assistant working with the Merchandise and Visual Merchandising Manager.

Simulated workplaceIntermediate missionCAQA Marketplace Retail Group

What is going on

The spring range has landed and the fashion store window and front feature must be installed on Thursday night before the centre's spring launch weekend on 20 and 21 September. Hannah Lindqvist wants a display built around the sage linen shirt, the new footwear and a fresh colour story, with a sales target for the fortnight. The linen shirt has 41 units on hand and the new footwear is arriving Wednesday. Installation involves a ladder, mannequins, lighting and moving fixtures after close, and a team member strained her shoulder in the stockroom this week. Kai Tanaka must approve the plan before any fixture is moved.

Hannah Lindqvist, Merchandise and Visual Merchandising Manager
Subject: Spring window and front feature for the fashion store

The spring range landed this week and the fashion store window and front feature need to be installed before the centre's spring launch on Saturday 20 September. I want you to plan and install the display with Olivia. Use the visual merchandising display plan template, check stock for the linen shirt and the new footwear in the stock register so we do not sell out on day one, and get Kai's approval before you move a fixture. Installation is Thursday night after close. Bring the sales target and a review date in the plan.

Your brief

Plan the display on the visual merchandising display plan template with a clear objective, product story, stock check, budget, sales target and safety controls, obtain approval, install it safely and to the plan on Thursday night and set up the review so the display can be measured against its target.

Work through it

You do not need to do it all. Doing a few of these will show you what the work is like. Your ticks and notes stay on this device.

Read the visual merchandising display plan template and the WHS policy, and review the promotional calendar brief for the spring launch with Hannah Lindqvist.
Define the objective and target customer, choose the product grouping, colour story and focal point, and sketch the window and front feature layout.
Check the stock register for the linen shirt and footwear quantities and sizes, and adjust the display quantities so the featured products do not sell out in the first two days.
Complete the plan with fixtures, props, signage, lighting, budget and the sales target for the fortnight, and obtain Kai Tanaka's approval before moving any fixture.
Identify the installation hazards, including ladder work, manual handling of mannequins and cartons, electrical items and trip hazards, and record the controls in the plan.
Install the display after close on Thursday with Olivia, securing mannequins and props, directing lighting at the product and placing price and promotion tickets visible from the mall.
Photograph the finished display, record the install date and review date in the plan, and brief the sales team on the product story at Friday's briefing.
Set up the review by noting the featured product codes to track in the stock register for the fortnight.

My notes: what did I enjoy, and what surprised me?

What someone in this role would produce

Completed and approved visual merchandising display plan
Layout sketch and photographs of the finished display
Installation safety controls record
Briefing notes for the sales team and the review tracking list

Printing this is a record of what you explored. It is not a certificate or a qualification.